| Date | 2024-07-04 |
|---|---|
| Job Title | Paid Media Specialist |
| Employer | More Information |
| Salary | |
| Category | Marketing Advertising Pr |
| Location |
Cape Town Region / Cape Town City Centre |
Job Summary
Key
Responsibilities:
Campaign Management: Strategies, execute, and refine paid media campaigns across Google platforms (Google Ads, Display Network, YouTube), Microsoft Bing, Meta (Facebook, Instagram) and aligning with KPIs and objectives. Tracking and Analytics: Set up tracking mechanisms and utilise analytics tools to monitor campaign performance, analyse data, and provide actionable insights for optimisation. E-commerce and Lead Generation: Apply your expertise in paid media to drive results for E-commerce businesses and lead generation campaigns, focusing on increasing revenue and leads. Paid Media Strategy: Develop comprehensive paid media strategies tailored to specific business goals, target audiences, and market dynamics. Campaign Building: Create and manage campaign structures, ad sets, and ad creatives, optimising targeting, bidding, and ad placements for maximum effectiveness. Performance Optimisation: Continuously monitor campaign performance, conduct A/B testing, and implement optimisation tactics to improve ROI and achieve campaign objectives. Budget Management: Effectively manage campaign budgets, allocating resources to high-performing channels and adjusting spend based on performance metrics. Reporting and Insights: Generate regular reports on campaign performance, delivering actionable insights and recommendations for future optimisations. Qualifications: Bachelor`s degree in Marketing, Advertising, Business, or related field preferred. 3-5 years of experience in paid media management, with a strong emphasis on Meta and Google platforms. Proficiency in campaign setup, optimisation, and reporting within Meta Ads Manager and Google Ads. Experience in E-commerce and lead generation campaigns, with a proven track record of delivering results in these areas. Strong analytical skills, with the ability to interpret data and make data-driven decisions. Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. Detail-oriented, with strong organisational and time management abilities. Knowledge of industry best practices, emerging trends, and technologies in paid media. MS Office proficiency in Excel, PowerPoint, Word Familiarity with GTM would be advantageous Experience with Google Analytics
Paid Media Specialist position available in Cape Town Region, Cape Town City Centre. This job position was posted by . The job has been posted on 2024-07-04 in the Marketing Advertising Pr category
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