Johannesburg: Senior Strategic Planner posted by Crayon

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Job Summary

APPLY DIRECTLY VIA CRAYON HERE: www.********.co.za

How you`ll role

As the Senior Strategic Planner, you`ll take briefs from clients, and formulate and implement media plans in order to help promote clients` products and services. The company is looking for a senior strategic media thinker, who is proficient in media planning tools, familiar with the media landscape (ATL and digital), and able to understand and communicate media data and research findings; omnichannel experience at a strategic level and previous experience working in a global agency would be preferable. You need to have a curious mind, and a strong appetite for new technology, emerging platforms, pop culture, and trends.

What you`ll do

• Work within a team and remotely
• Take and interpret implementation/medium-weight strategy briefs from clients and meet expectations
• Formulate and implement media plans and creative approaches in order to help promote client products and services
• Managing the implementation plan with your team from start to finish
• Collaborate with clients` advertising, public relations, and product teams
• Be capable of interpreting briefs, developing and understanding media objectives, target markets, consumer journeys, and relationships with media touchpoints
• Work closely with the lead strategist when creating and presenting flow-plans
• Constantly demonstrate a strong appetite for new technology, emerging platforms, pop culture, media engagement behaviour, and trends
• Mentor interns/Assistant Strategic Planner
• Understand the role of digital and ATL media platforms
• Take initiative to learn and grow in other areas
• Liaise with clients and manage their expectations while ensuring deadlines are met
• Develop strategy documents in line with the discussed strategic direction
• Understand how to set media objectives and include the objectives in the strategy and implementation thereof
• Build relationships with media owner representatives and encourage creative media thinking
• Attend industry presentations and bring back learnings to the agency and clients
• Media planning across all offline channels, owning elements of planning and implementation
• Evaluate media opportunities in line with brand strategy
• Continuously build on understanding the role of media and insight into other marketing mix elements with a view to integrating and understanding the full consumer journey
• Maintain a constant awareness and monitoring of core competitors` communication activities and actively inform lead strategist and clients thereof
• Follow the buying and booking processes with your media assistant
• Consistently look for good media buys and negotiate the best deals for clients
• Monitor trends, tools, and opportunities in the various media environments, and appropriately apply that knowledge
• Post-campaign analysis and insights development
• Assist in managing and resolving financial queries
• Account/client profitability management from an implementation perspective

What you`ll need

• 8+ years of experience in a similar role
• Experience working in a large agency environment
• Telmar skills
• Above-the-line media planning strength with an understanding of strategy
• Strategic media thinker
• Technical media maths, definitions, concepts, budget settings, etc.
• To know the media landscape all media platforms, continuously upskilling yourself
• An understanding of media data (updates in the data) and research findings
• The ability to develop relationships internally with your team, and externally with clients, media owners, and partner agencies
• To be digitally connected with a curious mind
• Proficiency in Microsoft Excel and Microsoft PowerPoint
• Excellent written, verbal, and presentation skills
• Strong administrative, problem-solving, and analytical skills
• To be diligent with high attention to detail (accuracy is critical)
• Strong organisational, interpersonal, and project management skills
• A desire to learn more about the trends shaping consumer behaviour today and in the future
• An understanding of systems and processes
• The ability to train interns

APPLY DIRECTLY VIA CRAYON HERE: Crayon
Senior Strategic Planner position available in Gauteng, Johannesburg. This job position was posted by Crayon. The job has been posted as a premium ad on 2024-07-07 at 13:22:02 in the It Computer category