Johannesburg: Media Planner posted by Crayon

Date	2024-07-07
Job Title	Media Planner
Employer	Crayon More Information
Salary	60000
Category	Sales Marketing
Location	Gauteng / Johannesburg

Job Summary

To find out more, click Apply or head on over to Crayon to review the full spec and apply

www.********.co.za

How you`ll role

As the Media Planner, you`ll take briefs from clients, and formulate and implement media plans in order to help promote clients` products and services. The company is looking for a strategic media thinker, who is proficient in media planning tools, familiar with the media landscape (ATL and digital), and able to understand and communicate media data and research findings; omnichannel experience at a strategic level and previous experience working in a global agency would be preferable. You need to have a curious mind, and a strong appetite for new technology, emerging platforms, pop culture, and trends.

What you`ll do

Take and interpret implementation briefs from clients and meet expectations
Formulate and implement media plans and creative approach in order to help promote client products and services
Managing the implementation plan with your team from start to finish
Collaborate with clients` advertising, public relations, and product teams
Be capable of interpreting briefs, developing and understanding media objectives, target market`s consumer journeys, and relationships with media touchpoints
Work closely with the lead strategist when creating and presenting flow-plans
Constantly demonstrate a strong appetite for new technology, emerging platforms, pop culture, media engagement behaviour, and trends
Mentor interns / Assistant Strategic Planner
Understand the role of digital and ATL media platforms
Take initiative to learn and grow in other areas
Liaise with clients, and manage their expectations while ensuring deadlines are met
Develop/create strategy documents in line with the discussed strategic direction
Understand how to set media objectives and include the objectives in the strategy and implementation thereof
Build relationships with media owner representatives and encourage creative media thinking
Attend industry presentations and bring back learnings to the agency and clients
Media planning across all offline channels, owning elements of planning and implementation
Evaluate media opportunities in line with brand strategy
Continuously build on understanding the role of media and insight into other marketing mix elements with a view to integrating and understanding the full consumer journey
Maintain a constant awareness and monitoring of core competitors communication activities and actively inform lead strategist and clients thereof
Follow the buying and booking processes with your media assistant
Consistently look for good media buys and negotiate the best deals for clients
Monitor trends, tools, and opportunities in the various media environments, and appropriately apply that knowledge
Post campaign analysis and insights development
Assist in managing and resolving financial queries
Account/client profitability management from an implementation perspective

What you`ll need

5 – 8 years of experience in a similar role
Experience working in a large agency environment
Above-the-line media planning strength with an understanding of strategy
Strategic media thinker
Technical media maths, definitions, concepts, budget settings, etc.
Know the media landscape – all media platforms, continuously upskilling yourself
Understanding of media data (updates in the data) and research findings
Ability to develop relationships internally, with your team, and externally, with clients, media owners, and partner agencies
Digitally connected with a curious mind
Proficient in Microsoft Excel and Microsoft PowerPoint
Excellent written, verbal, and presentation skills
Diligent with high attention to detail (accuracy is critical)
Strong organisational, interpersonal, and project management skills
Desire to learn more about the trends shaping consumer behaviour today, and in the future
Strong analytical skills, understanding of systems, and processes

To find out more, click Apply or head on over to Crayon to review the full spec and apply

Crayon
Media Planner position available in Gauteng, Johannesburg. This job position was posted by Crayon. The job has been posted as a premium ad on 2024-07-07 at 13:05:00 in the Sales Marketing category

Click Go Apply to apply online!

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